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avatar for Sue Doyle-Conover

Sue Doyle-Conover

Aetna
Manager/Consumer Insights
Middletown
Sue Doyle-Conover is an MBA graduate of Xavier University in Cincinnati, where she is also an occasional adjunct professor.  Sue started her career on the vendor side of research, tackling operational areas from managing phone center teams to data tabulation and analysis, with a focus on packaged goods and concept and product testing.

In 2011, Sue switched to the client-side, joining Humana’s market research organization.  At Humana, she launched their first online consumer panel, drove enterprise-wide satisfaction measurement, and led ad-hoc quantitative and qualitative research among prospects, members, plan sponsors and agents.  After moving to Aetna in 2014, Sue has focused on Medicare prospects and members, across the spectrum of marketing, engagement and retention.   Insights have helped shape wellness reward programs, member communications, marketing strategies, and retention efforts across Medicare products.

My Speakers Sessions

Monday, October 22
 

1:15pm CDT