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Monday, October 22 • 1:15pm - 2:00pm
Shifting Demographics & Medicare

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We’ve all seen the impact of Boomers as they transition through life stages.  Suburban living, schools, colleges and workplaces reflected the influx of the boomer wave decade after decade.  Boomers have changed the way the US works, and plays, more than any other generation… and now they’re moving to retirement.  Just a few decades ago, turning 65 meant earning a gold watch, a pension, Social Security and Medicare benefits.   But, times have changed, and today’s seniors are redefining retirement, healthcare and growing old.

Join Sue and George for perspective on this shifting dynamic, and ways companies marketing products and services to boomers can be ready for them as they cross these life thresholds.
  • Retirement readiness – financial and emotional
  • Un-retirement – staying active & employed
  • Aging in to Medicare – not just at 65

avatar for George Dippel

George Dippel

SVP, Deft Research
George Dippel is a graduate of Auburn University and spent the first 12 years of his career with Procter & Gamble at P & G’s renowned Healthcare Consumer Institute.  While there George studied the healthcare consumer across all aspects of care delivery and used those insights to... Read More →
avatar for Sue Doyle-Conover

Sue Doyle-Conover

Manager/Consumer Insights, Aetna
Sue Doyle-Conover is an MBA graduate of Xavier University in Cincinnati, where she is also an occasional adjunct professor.  Sue started her career on the vendor side of research, tackling operational areas from managing phone center teams to data tabulation and analysis, with a... Read More →

Monday October 22, 2018 1:15pm - 2:00pm CDT
Royal Room D

Attendees (7)