2018 SIR Annual Conference and Exhibit Fair

In the “old days”, the single purpose of Win-Loss programs was to increase the rate of winning new business. Often done in silos, with limited action items and accountability, the success rate was nominal. In today’s competitive customer-driven market, newer programs must be broad and align across many functions with clear goals, action items and accountability. Win-Loss programs designed to capture VOC must be a core component to drive innovation, product management, marketing and sales. This session will review an older Win-Loss program with limited results and a newer flexible program with a higher success rate in business transformation.
Goals:
·        Build a modern VOC-driven Win-Loss program with HIGH visibility
·        Foster collaboration & accountability across functions – Innovation, Product Management, Marketing, Sales, Competitive Intelligence & Market Research
·        Connect dots across all pockets of intelligence
·        Develop tangible, executable action items and success metrics