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Monday, October 22 • 1:15pm - 2:00pm
Using Qualitative Data to Enhance Big Data and Customer Experience

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  • Use technology to balance the strengths and weaknesses of qualitative and quantitative data and bridge the gap between the two.
  • Learn how to use creative qualitative data methodologies to augment what you’ve gathered from voice of the agent and voice of the customer data.
  • Enhance big data and other quantitative studies with personal stories.
  • Discover deeper insights and paint a more complete picture of your various customer segments.

avatar for JoAnna Carey

JoAnna Carey

Director, Consumer Research & Insights, Farmers Insurance/Foremost Brand
JoAnna Carey, The Informationista, is the Director of Consumer Research and Insights for the Independent Agent channel of Farmers/Foremost Insurance. She built an internal, full-service market research agency to support twenty products across an omni-channel distribution network... Read More →

Monday October 22, 2018 1:15pm - 2:00pm CDT
Queen Anne Ballroom