Back To Schedule
Tuesday, October 23 • 9:15am - 10:00am
Geeta Wilson, Humana - THE EVOLVED CX PLAYBOOK: How to Design and Deliver Whole Experiences That Get Consumers' Jobs Done

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

The art and science of Customer Experience is evolving exponentially. Why do people want to “hire” your product? What jobs are they trying to get done? How can you innovate new products to predict their success? Using big data and AI to tell the whole story, we’re observing, testing, learning – and acting on what customers are really trying to do.

The founder of Humana’s FastStart Lab, a CX innovation incubator, shows you how to create the space to seek answers and solve for actual consumer problems. Avoid mediocrity by purposely focusing on the wrong things and failing fast as you experiment with real customers. Here’s how to engineer and deliver whole experiences, fall in love with the problem not the solution, and confidently ensure success.  

avatar for Geeta Wilson

Geeta Wilson

VP, Enterprise Transformation, Humana
Geeta Wilson is an innovative, transformational Customer Experience visionary with both domestic and international experience in start-ups and Fortune 500 companies. She is a dynamic, results-oriented leader who brings the spirit of a start-up to large matrixed organizations while... Read More →

Tuesday October 23, 2018 9:15am - 10:00am CDT
Queen Anne Ballroom