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Monday, October 22 • 3:30pm - 4:15pm
Using IntelliGage Competitive Market Playbooks (ICMP) to Accelerate Competitive Advantage

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  • Learn how the ICMP is constructed, by understanding the full range, and diverse types of chapters and subchapters that can become the foundational anchor, quantitative/qualitative, internal/external information/metrics that can be included, and appreciate the marriage of the hard and soft sciences deployed.
  • Appreciate how you can gain an intimate understanding of the mindset of your market and competitors, examine your own tendencies and actions, and understand how the playbook increases your ability to out think and out plan competition. Each chapter/sub-chapter, level of information that is assembled, focused on revealing the range of opportunities available to you, and inform business planning, enabling decision-makers to integrate internal/external attributes to optimize decisions, and resource allocation.
  • Understand how the CI professional can leverage the ICMP process to become regarded as an integrator of cross-functional communication and planning.
  • Understand how evergreen updating, a dynamic and nimble playbook, alternatives/ contingencies, allow you to stay ahead of your market competition.
  • You can create and drive the rules of engagement. You become the integrator of the market stakeholders. A powerful leadership platform, and commercially attractive, business results enhancing position to own.

avatar for Carl B. Derenfeld

Carl B. Derenfeld

VP Strategic Solutions, MedSphere Corp
Carl provides a 360-degree global perspective of the healthcare and life sciences ecosystem, integrating analysis, decision-making, strategy, architecture, implementation, measurement, adjustment, focusing on asset maximization, lifecycle management, resource allocation, priority... Read More →

Monday October 22, 2018 3:30pm - 4:15pm CDT
Royal Room D

Attendees (7)