Does your leadership team want to avoid [bad] surprises? If yes, then establishing a Strategic Early Warning (SEW) program that regularly monitors emerging competitive threats, disruptive strategies, and tracks specific indicators, “weak signals”, and other market forces that may impact your company’s current market assumptions and future-based scenarios is essential for your market research or intelligence team to add greater business value. An SEW program helps protect the business against upcoming, unexpected market and competitive developments, and alerts decision makers of critical external market shifts to seize opportunities before others and/or proactive blunts or minimize threats.
Key takeaways are to:
- Define Strategic Early Warning (SEW)
- Learn how a typical SEW program works
- Understand how SEW can support / complement Enterprise Risk Management (ERM)
- Hear examples how SEW enables and impacts leadership decisions
- Obtain practical tips on how to mobilize an SEW capability
- Gain perspectives on how to drive leadership to take action sooner
