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Monday, October 22 • 4:15pm - 5:00pm
Understanding the Insurance Consumer Journey and its Impact on Your Sales

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Virtually all insurance shoppers start online. While many still ultimately purchase offline, we learn more every day about how consumers' online activities impact their buying decisions. Understanding online behavior is becoming increasingly important, as insurers push to reach more of the right prospects at the right time and create a unique brand experience, which paves the the way for higher customer lifetime value. Technology has made it possible to map the consumer’s shopping journey, identify when and where they begin shopping, assess where they are in the process, and make ever-more-informed decisions on how to optimize the sales process around the consumer's interest. Join us as we reveal never before seen research on the consumer journey and learn why it is important to master this data for your own unique strategies.

Speakers
avatar for Jaimie Pickles

Jaimie Pickles

General Manager of Insurance, Jornaya
Jaimie Pickles is GM of Insurance at Jornaya (formerly LeadiD) - the fast-growing consumer journey insights platform. Prior to Jornaya, Jaimie pioneered and led multiple online and mobile advertising companies, including InsWeb Corporation – the first online insurance marketplace... Read More →
avatar for Chris Rzany

Chris Rzany

AVP of Strategy, Fidelity Life Association
Chris Rzany is Assistant Vice President of Strategy for Fidelity Life and eFinancial.  In this role, he is accountable for enterprise strategic and operating planning, competitive intelligence, and employee strategic communications.  Before moving into this role, Rzany held multiple... Read More →


Monday October 22, 2018 4:15pm - 5:00pm CDT
Queen Anne Ballroom